WALK WITH US

New York City’s hip-hop community and people of color transformed Timberland from a blue-collar work boot to its signature shoe. We’re reminding “New Yawkers” everywhere why our boot fits them so perfectly. And if you’re not from there and want a piece of the Big Apple anyway, you oughta wear this boot.

timberland
copywriter: james paul

OUT OF HOME

Keep ‘em clean

Even though it’s built to take a beating, most NYC folks don’t like getting their shoes dirty. So we’re putting cleaning stations throughout the city so people can dust their boots off.

MADE FOR TIMBS

Using pressure technology and a raised one inch platform, any Timberland fan can step into the 90’s. When pressed down, the Timberland boot tread in the square will activate songs from Timberland’s Sole of NY Playlist on Spotify until the wearer steps off of it.

THE JAM

A Spotify playlist compiling the eons of songs from New York City Rappers referencing Timbs.

SOCIAL TAKE OVER

Timberland’s social media voice is being hijacked by the gruff and colorful voice of the New York Man. Word is bond.