Grindr
a survey of iPhone users showed that 77% of Grindr users felt regret after using the app.
“A staggering number of gay men suffer from depression, with some estimates as high as 50 percent. Because gay men’s anxiety and depression often stem from childhood rejection for being gay, messages of affirmation from other gay men are particularly appealing. Unfortunately, these messages are typically only skin-deep: “Hey man, cute pic. Looking to ****?””
HOW CAN WE HELP?
Make it easy and fun to reward Grindr users for friendly conversation.
GRINDR REWARDS
Clicking the trophy lets you reward others for good behavior.
GET WHEN YOU GIVE
The rewards you receive for good behavior add up to get you big Grindr benefits.
AND THEN GET MORE
Rewarding others doesn’t just feel good, you get discounts and ad free Grindr time whenever you spread positivity.
OUT OF HOME
The message is simple: don’t be a dick.
IN APP
In app banners point out the reason Grindr just got a lot more fun.
CONDOMS
Why? Because Grindr is being safe on all fronts.
