Pabst Blue Ribbon
MAN’S BEST FRIEND
Cash strapped millennials. They buy PBR beer because it’s tasty and affordable.
They have a dog because they can’t afford to start a family and Sir Barks-a-lot is basically a baby.
But how can we bring these two things together? Introducing PBR “beers” made for you and your pup!
PABST BLUE RIBBON
Copywriter: Taylor Hagin
For Humans
The “human cans” for the Pup Beer series will keep PBR’s iconic look. Only difference is each can will feature a different PBR pet inside the blue ribbon for you to fall in love with.
For Pupper
With tasty flavors and nutrients dogs need, your pup will be salivating for happy hour.
Street Team
It’s like a typical friendly beer rep but cuter. PBR lovers aren’t a big fan of traditional advertising. So to get the word out we will start with the classic word of mouth.
On Tap
We will partner with local bars that already serve PBR and install “doggie taps” to pour out our Pup Beer.
Stick Your Head Out
When you go out and party with your dog, you don’t just need a designated driver, you need a designated doggie driver. We will partner with Uber to make sure that when you go on the Uber app there will always be dog friendly Ubers available in your area.